Before Austin became a global music brand, there was a battered old armory on Barton Springs Road where hippies, cowboys, blues players, rock bands and curious night owls discovered they could all share the same room.
Armadillo World Headquarters opened in 1970 and quickly became the wonderfully strange heart of Austin’s emerging music scene. The hall helped bring together country, rock, blues, jazz and folk audiences, creating the cultural stew that became known as progressive country and the Cosmic Cowboy sound. Willie Nelson, Ray Charles, ZZ Top, Bruce Springsteen, Linda Ronstadt, Frank Zappa and countless others passed through before the venue closed after its legendary final concert on New Year’s Eve 1980.
It was not fancy. It was hot, loose, unpredictable and decorated with the surreal armadillo artwork that became a symbol of Austin counterculture. More than a concert hall, it was a meeting place where musical tribes collided, traded records and occasionally decided that long hair and cowboy boots looked pretty good together.
This vintage-inspired tee revives the classic Armadillo World Headquarters identity with its famous armored mascot, wonderfully eccentric lettering and the original promise of a Concert Hall & Beer Garden in Austin, Texas.
Printed in distressed dark-brown ink on a warm golden tee, it feels like something found folded beneath a stack of old concert posters, ticket stubs and one unexplained backstage pass.
Part dance hall. Part psychedelic clubhouse. Entirely Austin. 🦔🎸
Details
- Armadillo World Headquarters tribute design
- Austin, Texas music history
- Vintage armadillo illustration
- Concert Hall & Beer Garden lettering
- Weathered dark-brown screen-print style
- Warm golden garment-dyed tee
- Classic unisex fit
- Inspired by Austin’s legendary 1970s music scene
• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras
Size guide
| |
WIDTH (inches) |
LENGTH (inches) |
SLEEVE CENTER BACK (inches) |
| S |
18 ¼ |
26 ⅝ |
16 ¼ |
| M |
20 ¼ |
28 |
17 ¾ |
| L |
22 |
29 ⅜ |
19 |
| XL |
24 |
30 ¾ |
20 ½ |
| 2XL |
26 |
31 ⅝ |
21 ¾ |
| 3XL |
27 ¾ |
32 ½ |
23 ¼ |
| 4XL |
29 ¾ |
33 ½ |
24 ⅝ |
| |
WIDTH (cm) |
LENGTH (cm) |
SLEEVE CENTER BACK (cm) |
| S |
46.4 |
67.6 |
41.3 |
| M |
51.4 |
71.1 |
45 |
| L |
55.9 |
74.6 |
48.3 |
| XL |
61 |
78.1 |
52 |
| 2XL |
66 |
80.3 |
55.3 |
| 3XL |
70.5 |
82.6 |
59 |
| 4XL |
75.6 |
85 |
62.6 |
